Are you ready for the digital future?
Publishers are headed for a world that's more fluid, more competitive and faster moving than today. Operative surveyed leading publishers and found that:
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Publishers believe the future of their business is digital regardless of their legacy business
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Publishers with different legacy businesses have different priorities and problems in the present, but will all compete with one another in the future.
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While programmatic holds promise, today, most publishers are bogged down by heavy manual labor, low revenues and CPMs.
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To succeed in the future, publishers believe they need to sell a variety of digital content seemlessly, with common metrics and integrated technology.
Join us on November 18th for a live discussion with a panel of leading publishers about their concerns and plans for the future of digital advertising.
Be sure to download and review the whitepaper as well.
Our biggest priority is our go-to-market strategy around audience and data between linear and digital. We are one company, and when we transact on an impression, it should be agnostic to platform delivery.
Caitlin (Perry) Gelles
Director, Digital Sales Solutions
