Key Takeaways:

Channels have a nasty way of forcing themselves upon us. Slicing your business across different inventory blocks that are used to deliver the same message to the same audience is not just arbitrary, it’s costly.

In this Whitepaper, Operative helps you look toward the future, to understand how to ditch the Excel spreadsheet and think about your revenue more fluidly.

The closer you come to a smooth curve, the closer you are to maximizing your earnings across all of your inventory.

Learn more about these key topics:

• How to maximize pricing by creating more revenue streams such as Private Marketplace (PMP).
• Focus more on audience and less on channels to maximize the CPM of every impression. 
• Become the champion of process and technology that makes it easy to sell your products fluidly across the blocks that define your yield curve.