Publishers are working hard to create a profitable transition to the digital era. Operative, in partnership with BIA Kelsey and Digital Content Next, fielded a study to assess the challenges facing media companies and to benchmark their journey to digital maturity. This white paper offers some of the most interesting findings from the survey.
DEFINING PUBLISHER MATURITY
RATIOS OF SALES TO OPERATIONS: The more mature operations are able to support a larger sales team with fewer operations staff members.
MAKEUP OF TECH STACK: The most mature companies embrace the use of a wide variety of technology.
RFP TURNAROUND: Speed of RFP response indicates the level of sales empowerment.