Publishers have been frustrated by payment and transparency issues within the SSP ecosystem.
Bauer Xcel Media has approached programmatic in a new way, maximizing their revenue by opening the “black box.”
In this webinar, hear from Christian Baesler and Vicky Hsu about how their implementation of Compete, Operative’s exchange monetization solution, improved revenue across their programmatic display business:
- eCPM increased by 56% in 6 weeks
- Revenue increased by 89% (Q1 2014 vs Q1 2015)
- Total remnant impressions on exchanges up 6%
Join us on August 12th for a live discussion with Bauer about how they have optimized their programmatic business for maximum return.
You can also download and review the full case study.
Before Operative, we had so many partners running that I couldn't get the data I needed to optimize our indirect sales campaigns. The Operative Compete team has become a great resource for me to be able to successfully maintain and manage our yield partners.
Vicky Hsu
Bauer Xcel Media