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A Programmatic Self-Assessment:

Ask yourself the following:

  • Are you currently monetizing all of your inventory?
  • Do you spend a minimum of 2 hours a week managing exchanges?
  • Are you creating & updating rules, block lists and floors?
  • Are you using automation as a part of your overall sales strategy?
  • Are you A/B testing multiple exchange platforms?
  • Are you leveraging audience data?

If you answered “no” to one or more of these questions, you are leaving money on the table.

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ARE YOU LEAVING MONEY ON THE TABLE? Download our guide to learn how to manage the programmatic exchanges, and discover industry best practices for growth.