WORKSHOP: AD OPERATIONS BEST PRACTICES

Hear firsthand from Operative experts and publishers how to improve and optimize operational efficiencies in trafficking and much more.

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SAVE YOUR SPOT

You will receive a reminder for the workshop via email prior to the event.

This is an invitation-only event and space is limited. To inquire about bringing a colleague please reach out to your Operative rep or email marketing@operative.com.

Publicity and Photo Release and Waiver: I give permission irrevocably and in perpetuity to Operative, Inc. (including its affiliates) without additional compensation to me, to use my name, affiliation, photograph, testimonial, and likeness for purposes of advertising and promotion. I agree to waive, release and discharge Operative perpetually and irrevocably of any and all claims and causes of action with respect to my appearance or use of any of the materials created in connection with this event in any advertising and promotional materials.
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Spread the Word!

  

How do you prepare your ad ops team to scale and maintain efficiency during peak seasons?

Join Operative and Kelley Blue Book (a Cox Automotive company) for collaborative discussions and complimentary cocktails to learn the best ways to manage your in-house ad operations business.

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Details:

Thursday, July 21, 2016
3:00 - 8:00 PM ET
Rooftop cocktails and networking to follow workshop
Monarch Rooftop Lounge
71 W 35th Street, 18th Floor (between 5th & 6th Aves)  NYC 10018

Agenda:

  • 3:00 - 3:10PM: Welcome Remarks
  • 3:10 - 3:35PM: Presentation - How to improve efficiency and scalability in preparation for Q4
  • 3:35 - 4:10PM: Kelley Blue Book Q&A w Melissa LaCaille, Director, Advertising Operations
  • 4:10 - 5:00 PM: Breakout Sessions
    #1: Optimizing your scalability via outsourcing and resource allocation. Led by Tara Harman of Cox Automotive.
    #2: Converging Trafficking Landscape: Digital or Linear on Top? Led by Caitlin Gelles of Operative.                                                                                   #3: Reporting, attribution, and campaign performance - tying it all together.  Led by Melissa LaCallie of Cox Automotive.
  • 5:00 - 8:00 PM: Open bar, appetizers and networking on the rooftop 

Hope to see you there! 


Operative does 70% of our trafficking (5,000 lines a month) resulting in a 30-40% efficiency gain for our team.

Vice President, Business Operations
Kelley Blue Book