How do you prepare your ad ops team to scale and maintain efficiency during peak seasons?
Join Operative and Kelley Blue Book (a Cox Automotive company) for collaborative discussions and complimentary cocktails to learn the best ways to manage your in-house ad operations business.
Details:
Thursday, July 21, 2016
3:00 - 8:00 PM ET
Rooftop cocktails and networking to follow workshop
Monarch Rooftop Lounge
71 W 35th Street, 18th Floor (between 5th & 6th Aves) NYC 10018
Agenda:
- 3:00 - 3:10PM: Welcome Remarks
- 3:10 - 3:35PM: Presentation - How to improve efficiency and scalability in preparation for Q4
- 3:35 - 4:10PM: Kelley Blue Book Q&A w Melissa LaCaille, Director, Advertising Operations
- 4:10 - 5:00 PM: Breakout Sessions
#1: Optimizing your scalability via outsourcing and resource allocation. Led by Tara Harman of Cox Automotive.
#2: Converging Trafficking Landscape: Digital or Linear on Top? Led by Caitlin Gelles of Operative. #3: Reporting, attribution, and campaign performance - tying it all together. Led by Melissa LaCallie of Cox Automotive. - 5:00 - 8:00 PM: Open bar, appetizers and networking on the rooftop
Operative does 70% of our trafficking (5,000 lines a month) resulting in a 30-40% efficiency gain for our team.
Vice President, Business Operations
Kelley Blue Book