As publishers continue to embrace programmatic, what strategies are being leveraged to create a profitable programmatic tech stack?

Programmatic is becoming a bigger part of the advertising landscape. In fact, eMarketer is forecasting that $25.2 billion—73% of all U.S. display and video advertising—will be transacted programmatically in 2016.

Join Sara Weinstein, Director of Programmatic at Meredith Corporation, Mike Shaughnessy, Vice President of Revenue at Bauer Xcel Media, and Operative for a fair and balanced view on new technology, and help publishers evaluate what is best for them. Breakfast will be served! Topics will include the following:

Dynamic Ad Insertions
Header Bidding/Server-to-Server
Unifying 1st and 3rd Party Data

We’ll also have special guest speaker Matt Greitzer, Co-Founder & COO at Accordant Media, one of the leading experts on programmatic media buying. In a Q&A session with Operative Advisor Emily Riley, Matt will talk about how programmatic fits in to advertisers' larger media buying strategies and how audiences are becoming an important factor in ad placement and pricing. Matt will provide perspective for media companies looking to position their programmatic business favorably in a complex market.

Featured Speakers:

Matt Greitzer

Co-Founder & COO

Sara Weinstein

Director of Programmatic Sales

Michael Shaughnessy

Vice President, Revenue

Event Details:

When: Tuesday, December 6th
8:30 AM - 11:00 AM ET
Where: The Vine NYC @ The Eventi Hotel
851 Avenue of the Americas, NYC 10001

Agenda:

8:30am - 9:00am: Breakfast & Arrival at The Vine NYC

9:00am - 9:05am: Introduction & Welcome by Adam Hecht

9:05am - 9:45am: 'You've Implemented Programmatic, Now What?' panel with Meredith's Sara Weinstein and Bauer Xcel Media's Mike Shaughnessy. Moderated by Adam Hecht

9:45am - 10:15am: 'Programmatic from the Buyer's Perspective' Q&A session with Accordant Media's Matt Greitzer and Emily Riley

10:15am - 11:00am: Roundtable Discussions

Breakout Session #1: Tips on Training Sales on Foundational Knowledge

Breakout Session #2: Scaling the Programmatic Tech Stack

Publicity and Photo Release and Waiver: I give permission irrevocably and in perpetuity to Operative, Inc. (including its affiliates) without additional compensation to me, to use my name, affiliation, photograph, testimonial, and likeness for purposes of advertising and promotion. I agree to waive, release and discharge Operative perpetually and irrevocably of any and all claims and causes of action with respect to my appearance or use of any of the materials created in connection with this event in any advertising and promotional materials.

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As publishers continue to embrace programmatic, what strategies are being leveraged to create a profitable programmatic tech stack?

Programmatic is becoming a bigger part of the advertising landscape. In fact, eMarketer is forecasting that $25.2 billion—73% of all U.S. display and video advertising—will be transacted programmatically in 2016.

Sara Weinstein

Director of Programmatic Sales

Register Now for Programmatic 2.0!

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